
Life Goal-Tracking App
The purpose of Liftoff is to help users “shoot for the moon” and achieve longterm goals. Its branding and design take inspiration from deep space and humanity’s aspirations of reaching the stars.



Throughout the design process I balanced attractive and satisfying aesthetics with intuitive functionality. I ultimately landed on an interface featuring cool, celestial colors and a clean, simple input system which guides the user through setting goals and sub-goals and putting them on a path to success.
