Non-Profit Summer Fundraiser and Event Visuals
The Horse of the Year fundraiser is a vital part of non-profit Forward Stride’s yearly fundraising efforts. Clear and engaging visuals guiding community members to donate to the horses lead to a successful campaign. The 2025 Horse of the Year was recognized at the Open Barn. Branded materials and wayfinding supported a fun, smooth-running event.
Progressive social media posts lead viewers along the “trail course,” guiding the fundraiser via narrative to encourage donors to help their favorite horse tackle the obstacles.
Weekly updates included motion graphic elements to heighten the experience and visualize the progress of the fundraiser.
Social media graphics and onsite wayfinding for the in-person Open Barn event reinforced a bold, energetic, and fun tone.
This project includes the work of the following teammembers:
Event Photography
Michelle Whiteaker
Event Planning
Amanda Garrison & Open Barn Committee
