Game Store Rebrand
Myself and two of my colleagues took a little game store from Eugene, OR and breathed new life into its branding and online presence. We kept its lighthearted tone and added a touch of other-worldliness, hinting at the fantastical experiences available in the games on offer.
Connecting with community and creating a welcoming environment were priorities for Funagain’s brand. A floor-to-ceiling mural for the physical space invites browsers to linger, and engaging social media templates keep both returning and prospective customers and up-to-date and invested.
Bringing aspects of the mural, social strategy, and branding elements together is the website. I utilized a single-page format with the content arranged into curated “moments” as the user scrolls down the page. The top menu also allows users to quickly navigate to sections without having to scroll.
This project includes the work of the following team-members:
Zoey Krenk: illustration, type, & logo
Heather Sutherland: UI & type
Lelyann Tran: illustration & social templates
